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How to Get a Trademark

Are you interested in learning more about trademarks? If so, you've come to the right place! Today, our trademark lawyer in Cary NC is here to talk about how you might get a trademark.

How to Get a Trademark | Trademark Lawyer in Cary NC

A company can get a trademark by simply using their design or logo. If a company offers a service rather than a product, they can register a servicemark, which serves the same purpose. It is denoted as “SM.” Because it hasn’t been registered, there are limitations in what a company can enforce legally.
If a company wants to go a step further to protect their brand, they can register it with the U.S. Patent and Trademark Office. This will provide extra protection and help enforce legal rights if an issue arises. Once it’s registered, the company would use the registered trademark symbol, the letter “R’ with a circle around it, or ®.
The process involves several steps, and you should consider having a trademark lawyer in Cary, NC research review the application and check for any similar trademarks. A company that thinks their brand may already exist should hire a lawyer to search the trademark database. The registry/databse is public, but the results may be hard to interpret without an intellectual property lawyer that would be able to help.
Once a trademark is secured, it is valid until after the company stops using the logo, slogan or design, or until the mark falls to Genericide.
If you missed our previous blog post about trademarks, as well, be sure to visit back with it. Do you want to protect your intellectual property with a trademark? Call our office in Cary to talk with our trademark lawyer in Cary NC who can help. We’re here to answer your questions about how to best protect your invention, creation or other work.

Eldreth Law Firm, PLLC  | Attorney in Cary NC

As always, feel free to contact us with any questions or concerns you may have about estate planning. Also contact our estate lawyers to schedule a consultation if you have yet to start estate planning. It's never too early to make plans for your wishes upon death. In addition, our attorney is here to help you with all your legal matters, whether it be estate planning, divorce, child custody, trademarking, copyrighting, or DWI issues.


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